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Koons Kia Settles False Advertising Claims with AG

The Maryland Attorney General reached an agreement with Koons Kia in Owings Mills, MD that requires Koons Kia to refund an estimated $1,000,000 to its customers who were allegedly charged hidden fees through false advertising.  Koons Kia disputes the allegations.

The law firm of Whitney, LLP represents consumers in cases against car dealerships in Maryland.  Many Maryland dealers charge illegal price increases and illegal fees to customers, and often get away with it.  However, Maryland law is clear as to what price and fees a dealer may charge.

If a dealer charges more than the advertised price, or charges illegal fees, consumers can bring claims for violation of Maryland’s Consumer Protection Act.

Whitney, LLP has experience suing car dealers for dishonest practices, including false advertising, illegal fees and charges, illegal finance charges, interest rates that are too high, and other scams and schemes.

Click Here to read about past car dealer fraud settlements.
Click Here to read blogs about our other car dealer cases, including settlements and other lawsuits we filed.

We offer Free Consultations. Call Whitney, LLP at 410 583 8000, or use our Quick Contact Form, to discuss your potential case.  Here is our YouTube Channel  for more videos on car dealer legal issues.

Maryland Car Dealer Advertising and Pricing Law

Pasted below are the two sections of the Maryland Transportation code that govern car dealer advertising and fees.

Essentially, dealers must honor the advertise price, and can only add taxes and title fees.  For new cars, the advertised price includes dealer processing fees and freight charges, unless those amounts are properly disclosed per legal disclosure requirements.

What these laws mean is that dealers that try to trick customers into paying more than the advertised price for “Maryland Inspection Fees”, “Reconditioning Fees”, “Inspection Charges”, “Pre-installed GPS” and other fake charges are behaving illegally. 

§ 15-313. Prohibited acts — Advertising practices.

(a) A dealer or an agent or employee of a dealer may not use any advertisement that is in any way false, deceptive, or misleading.
(b) A dealer or an agent or employee of a dealer may not by any means advertise or offer to the public any vehicle without intent to sell it as advertised or offered.

(c)

(1)A dealer or an agent or employee of a dealer:

(i)May not state the purchase price of a vehicle in an advertisement unless the price is the full delivered purchase price of the vehicle, excluding only taxes, title fees, and any freight or dealer processing charge disclosed in accordance with § 15-311.1 of this subtitle; and
(ii)Shall print the full delivered purchase price in a vehicle advertisement in the largest font used in the advertisement to provide any information related to the price of the vehicle.

§ 15-311.1. Dealer processing charge.

(a)

(1) In this section, “dealer processing charge” includes an amount charged by a dealer for:

(i) The preparation of written documentation of the transaction;
(ii) Obtaining the title and license plates for the vehicle;
(iii) Obtaining a release of lien;
(iv) Filing title documents with the Administration;
(v) Retaining documentation and records of the transaction;
(vi) Complying with federal or State privacy laws; or
(vii) Other administrative services concerning the sale of the vehicle.
(2) “Dealer processing charge” does not include a charge to purchase or install tangible personal property on or in the vehicle, or to perform mechanical service on the vehicle.

(b)

(1) If a dealer charges a dealer processing charge, the charge:

(i) Shall be reasonable;

(ii) May not exceed:

1. $200 for the period from July 1, 2011, through June 30, 2014;
2. $300 for the period from July 1, 2014, through June 30, 2020; and
3. $500 on and after July 1, 2020; and
(iii) Shall reflect dealer expenses generally incurred for the services identified in subsection (a)(1) of this section.
(2) A dealer shall provide a written disclosure of the services included in the dealer processing charge on request by the purchaser.
(c) Any dealer processing charge or freight charge shall be disclosed to a purchaser as provided in this section.

(d) A contract for the sale of a vehicle shall contain a statement, in 12 point type or larger, on the contract form as follows:

“Dealer processing charge (not required by law): $ ”.

“Freight charge: $ ”.

(e) If a dealer advertises the price of a vehicle, the amount of any dealer processing charge and freight charge shall be included in the advertised price unless the dealer clearly and conspicuously discloses the amount of the dealer processing charge and freight charge in at least 10 point and bold font within reasonable proximity to the advertised price.

(f) The dealer shall attach its price statement to a window of the vehicle, next to any other price disclosure required by law. The dealer’s price statement shall state the total price for which the dealer is offering to sell the vehicle. The total price stated shall include any dealer processing charge, which shall be disclosed above the total price in at least 10 point type as “dealer processing charge (not required by law): $ ”. The total price may exclude only the taxes and title fees payable to the State.

Press Release for AG’s Settlement with Koons Kia

The majority of the Press Release is pasted below.

Attorney General Frosh Announces Settlement with Koons Kia Dealer Will Return Fees Not Included in Advertised Price and Improper Freight Charges to Consumers BALTIMORE, MD (April 19, 2022).  Also, click AG Press Release to read the original press release.

Maryland Attorney General Brian E. Frosh announced today that his Consumer Protection Division has entered into a settlement with Koons of Reisterstown Road, Inc., the owner of the Koons Kia dealership located in Owings Mills, Maryland.

The settlement addresses allegations that Koons Kia charged consumers hidden fees not included in its advertised prices, and it collected fees for shipping their vehicles (known as “freight charges”) from consumers, although the shipping cost was already included in the advertised price of the vehicle.

The settlement requires Koons Kia to stop charging car purchasers fees, other than taxes or title fees, if the fees were not included in the advertised price for a vehicle. The dealership also agreed not to charge consumers for shipping if such freight charges were already included in any advertised price for the vehicle.

The company also agreed to return all fees it collected from consumers other than taxes and title fees that were not included in the advertised price of the vehicle, as well as all amounts it collected for freight charges that were already included in the advertised price of the vehicle.

The Attorney General estimates that, as a result of the settlement, more than $1 million will be returned to consumers. Koons Kia also agreed to pay the Division $100,000 for its costs incurred in investigating the matter. “

Car dealers must honor the price they advertise for their vehicles,” said Attorney General Frosh. “I am glad that Maryland consumers will receive refunds for the fees that they paid above the advertised price.” Consumers who are owed refunds under the settlement do not need to do anything; they will be contacted directly by the Consumer Protection Division.

Settlement Agreement “Assurance of Discontinuance” with Koons Kia

Pasted below is the majority of the actual agreement reached between the Attorney General’s Office and Koons Kia.  Click Koons Kia Agreement to read the actual agreement.

ASSURANCE OF DISCONTINUANCE

This Assurance of Discontinuance (“Assurance”) is made and entered into by the Office of the Attorney General, Consumer Protection Division (the “Division”) and Koons ofReisterstown Road, Inc., trading as Koons Kia (“Koons Kia”). The Division and Koons Kia agree as follows:

  1. The Division is responsible for enforcement of Maryland consumer protection laws, including the Maryland Consumer Protection Act (“CPA”), Md. Code , Com. Law§§ 13-101 through 13-501.
  2. Koons of Reisterstown Road, Inc. is a Maryland corporation that operates an automobile dealership under the name of Koons Kia offering and selling Kia vehicles to

THE DIVISION’S ALLEGATIONS

  1. Maryland law requires automobile dealerships that advertise vehicles for sale to include in the advertised price the full delivered cash price that a customer must pay, except for taxes and title Further, for new vehicles, that advertised price must also include any dealer processing charge and freight charge, unless the dealership clearly and conspicuously discloses the amount of these charges in the advertisement.
  2. The Consumer Protection Act makes it an unfair, deceptive or abusive trade practice to make statements that are capable of misleading consumers or to fail to disclose material facts, the omission of which deceives or tends to deceive consumers.
  3. The Division Alleges that Koons Kia charged consumers a purchase price over the advertised price.
  4. The Division further alleges that Koons Kia collected additional charges for freight even though the charges were already included in its advertised price.
  5. The Division further alleges that Koon’s Kia’s practice of charging more than the advertised price is an unfair and deceptive trade practice that is prohibited by the Consumer Protection Act.
  6. The Division finally alleges that Koon’s Kia’s practice of charging consumers an additional fee for freight when those charges were already included in the advertised price of the vehicle is an unfair and deceptive trade practice that is prohibited by the Consumer Protection

KOON’S KIA’S DENIALS

  1. Koons Kia asserts that, at all times relevant to the Division’s inquiry, Koon’s Kia’s advertising practices complied with all applicable laws in Maryland. Koons Kia denies that the Manufacturer’s Suggested Retail Price (“MSRP”) was its advertised price and that it violated any provision of the Consumer Protection Act.
  2. Koons Kia agrees to the terms of this Assurance, without trial of any issue of fact or law, for the purpose of resolving its dispute with the Division regarding the above Nothing in this Assurance shall constitute an admission of liability.

DEFINITION

  1. “Advertise,” “advertised,” and “advertisement” as used in this Assurance shall include any graphic, electronic, written, recorded, oral or other type of promotion or offer of a vehicle for sale.
  2. The “advertised price” as used in this Assurance is the price a vehicle is advertised for sale. The advertised price will be the Manufacturer’s Suggested Retail Price (“MSRP”) if the MSRP is displayed as the advertised price absent a different dealer selling Advertised price includes any vehicle price provided in any advertisement, web site, or vehicle window sticker.

CEASE AND DESIST PROVISIONS

  1. The provisio/;p0ol.ns of this Assurance shall apply to Koons Kia and its officers, employees, and agents.
  2. The provisions of this Assurance shall apply to Koons Kia’s advertisement of vehicles to consumers residing in Maryland or to consumers from its dealership located in
  3. Koons Kia shall not make a representation to consumers that has the capacity, tendency or effect of misleading consumers.
  4. Koons Kia shall not fail to state a material fact, the omission of which deceives or tends to deceive consumers.
  5. Koons Kia shall not advertise the price of a vehicle for sale unless that advertised price is the full delivered cash price, which the customer shall pay, except for taxes and title
  6. Koons Kia shall not charge consumers any dealer processing charge or freight charge in addition to the advertised price unless the charge is disclosed in accordance with Maryland law in the advertisement.
  7. Koons Kia shall not charge consumers any freight charge that is already included in the advertised price of a vehicle for sale.

RESTITUTION

  1. Within thirty (30) days from the date of this Assurance Koons Kia shall pay the Division restitution equal to the amount consumers paid it in connection with their purchase of vehicles of: (1) all fees and other amounts charged-other than for taxes and title fees, and any dealer processing fee-that were not included in the advertised price of the vehicle; and (2) fees for freight when such fees were already included in the advertised price of the vehicle (hereinafter the “Restitution Amount”).
  2. The Division shall distribute the Restitution Amount to consumers included on the list provided by Koons Kia who were impacted by Koons Kia’s practices alleged herein.
  3. Within thirty (30) days of the date of this Assurance, Koons Kia shall provide the Division with a list of Maryland consumers who paid the fees and other amounts that comprise the Restitution Amount and who are entitled to receive a restitution payment under the terms of this Assurance (the “Consumer List”). For each consumer whose name is contained in the Consumer List, Koons Kia shall provide the following information in the form of an Excel spreadsheet, with each item below contained in a separate field:
  • the consumer’s name
  • the consumer’s last known street address;
  • the consumer’s last known city, state and zip code;
  • the consumer’s phone number(s);
  • the consumer’s email address(es);
  • the consumer’s Social Security number;
  • the advertised price of the vehicle, including any manufacturer’s suggested retail price (MSRP) if there was not a different dealer sale price advertised;
  • the amount of all fees and other amounts, other than taxes, title fees, and dealer processing charges, that the consumer paid that were not included in an advertised price of the vehicle; and
  • the amount of freight fees that the consumer paid if such fees were already included in the advertised price.
  1. The Division shall perform a claims process that will be conducted by a person or persons (hereinafter the “Claims Administrator”) to identify and pay restitution to eligible
  2. The Claims Administrator may be an employee of the Division or an independent claims processor.
  3. The claims process shall consist of identifying and locating each consumer who is eligible to receive restitution pursuant to this Assurance, gathering all information necessary to determine the amounts of restitution due to each consumer eligible to receive restitution, and the mailing of restitution payments to all such consumers and any other mailings that assist the claims
  4. If it is possible to determine a consumer’s entitlement to relief from sources other than the consumer, that relief shall be provided to the consumer without the necessity of the consumer submitting information in the claims process.
  5. The Claims Administrator shall perform the above duties under the supervision and control of the Division.
  6. Koons Kia shall give the Claims Administrator complete access to all records, data, and personnel necessary for the Claims Administrator to complete his or her duties.
  7. If, at any stage of the claims process, it is determined that the Division will require additional payments from Koons Kia to satisfy all consumer restitution due under this Assurance, Koons Kia shall pay the Division additional restitution in the amount specified by the Division within thirty (30) days of being notified by the Division of the additional amount.
  8. If there are insufficient funds collected to provide full restitution to each eligible consumer, restitution shall be distributed to consumers on a pro rata basis.
  9. At the conclusion of any claims process conducted by the Division, any part of the Restitution Amount paid by Koons Kia under this Assurance that has not been distributed to consumers may, at the discretion of the Attorney General, may be (a) held in trust for consumers by the State or (b) used in accordance with State law, for consumer education or other purposes permitted by State law.

COSTS

  1. Koons Kia shall pay the Division Two Hundred Thousand Dollars ($200,000), which the Division shall use to pay for the costs of the claims procedure provided under this Assurance. Koons Kia shall make the payment required under this paragraph as follows: Thirty(30) days from the date of this Assurance, Koons Kia shall pay the Division One Hundred Thousand Dollars ($100,000). If Koons Kia has fully complied with all provisions of the Assurance, including making timely payments pursuant to its payment terms, and remains in compliance for a period of one year, the Division shall waive the remaining One Hundred Thousand Dollars ($100,000) of the payment that Koons Kia is required to pay pursuant to this paragraph. If, at any time prior to the one year anniversary of this Assurance, Koons Kia breaches any of the terms of this Assurance, the remaining balance of the amount due hereunder shall become due and owing.

RELEASE

  1. In consideration for Koons Kia’s commitments as set forth in this Assurance, the Division releases and discharges Koons Kia, and its officers, employees, and agents, from all civil claims that the Division could have brought under the Consumer Protection Act, relating to the conduct alleged in paragraphs 5 and 6 that occurred prior to Koon’s Kia’s signing this

DISPUTES

  1. The Chief of the Division, or his designee, shall resolve any disputes concerning this Assurance and enter any supplemental orders needed to effectuate its purpose.

ENFORCEMENT

  1. Koons Kia understands that this Assurance is enforceable by the Consumer Protection Division pursuant to the Consumer Protection Act and that any violation of this Assurance is a violation of the Consumer Protection Act.
  2. Koons Kia agrees that any future violations of this Assurance, or the Consumer Protection Act, shall constitute a second violation of the Consumer Protection Act for purposes of 13-410 of the Act.
whitney 1 300x178 - Koons Kia Settles False Advertising Claims with AG

Daniel W. Whitney, Sr. and Daniel W. Whitney, Jr. of Whitney, LLP

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If you have been cheated by a car dealer’s false advertising or charged illegal fees, call Whitney, LLP for your Free Consultation.

We have helped hundreds of consumers recover money from Maryland dealers.

We offer Free Consultations. Call Whitney, LLP at 410 583 8000, or use our Quick Contact Form, to discuss your potential case.  Here is our YouTube Channel  for more videos on car dealer legal issues.

 

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